Program: Marketing, Sustainability Concentration, BBA - College of William & Mary

Degree Requirements for the Majors Program:

Degree candidates must be students in good academic standing who have satisfied all general education and proficiency requirements; earned at least 60 semester credits in Arts and Sciences academic subjects; satisfied all core and major requirements of the Mason School of Business; and earned at least 120 semester hours of academic credits.

The Undergraduate Business Core Program common to all majors is as follows:

Business Core:

Major Computing Requirement:

All students are required to complete BUAD 330 and use computer-based approaches within the curricula of the Mason School of Business. Students are required to submit papers and write-ups using current software applications. Students also are required to use spreadsheets in preparing analyses, and presentation software in preparing presentations. It is required that students acquire a laptop computer and appropriate software. Computer labs are also available on campus.

Marketing Major

The major in Marketing requires 12 credit hours in addition to the Core Program. The following three credit hours must be part of the 12 credit hour requirement:

BUAD 452 - Marketing Research (3)

Additional Requirements

Nine credits must be chosen from the following:

BUAD 446 - Consumer Behavior (3)
BUAD 448 - Marketing Strategy (3)
BUAD 451 - Customer Insights for Innovation (3)
Marketing Elective (3) - See list below

Marketing Electives

Sustainability Concentration

Students wishing to complete a concentration in Sustainability must satisfy the requirements for the major, and complete an additional six credit hours as specified below.