Sep 29, 2024

2023 - 2024 Undergraduate Catalog

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2023 - 2024 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing, Minor

Required Credit Hours: 18

Core Requirements

BUAD 203 - Principles of Accounting Credits: (3)
BUAD 311 - Principles of Marketing Credits: (3)
BUAD 452 - Marketing Research Credits: (3)

Additional Requirements

Nine credits must be chosen from the following:

BUAD 446 - Consumer Behavior Credits: (3)
BUAD 448 - Marketing Strategy Credits: (3)
BUAD 451 - Customer Insights for Innovation Credits: (3)
Marketing Elective (3) - See list below

Marketing Electives

BUAD 442 - The Psychology of Decision Making Credits: (3)
BUAD 447 - Customer Experience Management Credits: (3)
BUAD 450 - Global Marketing Credits: (3)
BUAD 453 - Sustainability Inspired Innovation and Design Credits: (3)
BUAD 456 - Advertising and Digital Marketing Credits: (3)
BUAD 492 - ST-Product Management Credits: (3)