Marketing, Innovation and Entrepreneurship Concentration, BBA

Degree Requirements for the Majors Program:

Degree candidates must be students in good academic standing who have satisfied all general education and proficiency requirements; earned at least 60 semester credits in Arts and Sciences academic subjects; satisfied all core and major requirements of the Mason School of Business; and earned at least 120 semester hours of academic credits.

The Undergraduate Business Core Program common to all majors is as follows:

Business Core:

BUAD 203 - Principles of Accounting Credits: (3)
BUAD 300 - Business Perspectives and Applications Credits: (1)
BUAD 311 - Principles of Marketing Credits: (3)
BUAD 317 - Organizational Behavior and Management Credits: (3)
BUAD 323 - Financial Management Credits: (3)
BUAD 330 - Computer Skills for Business Credits: (1)
BUAD 343 - Legal Environment of Business Credits: (2)
BUAD 350 - Introduction to Business Analytics Credits: (3)
BUAD 351 - Operations Management Credits: (1.5)
BUAD 352 - Decision-making through Visualization and Simulation Credits: (1.5)
BUAD 414 - Global Strategic Management Credits: (3)

Major Computing Requirement:

All students are required to complete BUAD 330 and use computer-based approaches within the curricula of the Mason School of Business. Students are required to submit papers and write-ups using current software applications. Students also are required to use spreadsheets in preparing analyses, and presentation software in preparing presentations. It is required that students acquire a laptop computer and appropriate software. Computer labs are also available on campus.

Innovation and Entrepreneurship Concentration

Students wishing to complete a concentration in Innovation and Entrepreneurship must satisfy the requirements for the major, complete BUAD 340 Introduction to Innovation and Entrepreneurship, and complete an additional six credit hours as specified below.

BUAD 443 - Entrepreneurial Ventures Credits: (3)
BUAD 451 - Customer Insights for Innovation Credits: (3)
BUAD 453 - Sustainability Inspired Innovation and Design Credits: (3)
BUAD 457 - Creative Problem Solving Credits: (3)