Marketing, Management and Organizational Leadership Concentration, BBA

Degree Requirements for the Majors Program:

Degree candidates must be students in good academic standing who have satisfied all general education and proficiency requirements; earned at least 60 semester credits in Arts and Sciences academic subjects; satisfied all core and major requirements of the Mason School of Business; and earned at least 120 semester hours of academic credits.

The Undergraduate Business Core Program common to all majors is as follows:

Business Core:

BUAD 203 - Principles of Accounting Credits: (3)
BUAD 300 - Business Perspectives and Applications Credits: (1)
BUAD 311 - Principles of Marketing Credits: (3)
BUAD 317 - Organizational Behavior and Management Credits: (3)
BUAD 323 - Financial Management Credits: (3)
BUAD 330 - Computer Skills for Business Credits: (1)
BUAD 343 - Legal Environment of Business Credits: (2)
BUAD 350 - Introduction to Business Analytics Credits: (3)
BUAD 351 - Operations Management Credits: (1.5)
BUAD 352 - Decision-making through Visualization and Simulation Credits: (1.5)
BUAD 414 - Global Strategic Management Credits: (3)

Major Computing Requirement:

All students are required to complete BUAD 330 and use computer-based approaches within the curricula of the Mason School of Business. Students are required to submit papers and write-ups using current software applications. Students also are required to use spreadsheets in preparing analyses, and presentation software in preparing presentations. It is required that students acquire a laptop computer and appropriate software. Computer labs are also available on campus.

Concentration in Management and Organizational Leadership

Students wishing to major in Marketing with a concentration in Management and Organizational Leadership must satisfy the requirements for the Marketing major and complete an additional six credit hours to be chosen from the following courses:

BUAD 430 - Diversity in the Workplace Credits: (3)
BUAD 433 - Identity, Power, and Profit: Perspectives on DEI Work Credits: (3)
BUAD 435 - Teams: Design, Selection, and Development Credits: (3)
BUAD 437 - Change Management and Organizational Transformation Credits: (3)
BUAD 438 - Leadership Credits: (3)