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Nov 27, 2024
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2013 - 2014 Undergraduate Catalog [ARCHIVED CATALOG]
Marketing, BBA
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Degree Requirements for the Majors Program:
Degree candidates must be students in good academic standing who have satisfied all general education and proficiency requirements; earned at least 60 semester credits in Arts and Sciences academic subjects; satisfied all core and major requirements of the Mason School of Business; and earned at least 120 semester hours of academic credits.
The Undergraduate Business Core Program common to all majors is as follows: Strategy Course*:
Students must also take one of the following strategy courses.
*Students may not apply both BUAD 431 and BUAD 432 towards the 120 hour degree requirement. Students may not apply both BUAD 432 and BUAD 433 towards the 120 hour degree requirement. Students may, however, apply both BUAD 431 and BUAD 433 towards the 120 hour degree requirement. Students completing an Entrepreneurship concentration are required to take BUAD 433 . Major Computing Requirement:
All students are required to complete BUAD 330 and use computer-based approaches within the curricula of the Mason School of Business. Students are required to submit papers and write-ups using current software applications. Students also are required to use spreadsheets in preparing analyses, and presentation software in preparing presentations. It is required that students acquire a laptop computer and appropriate software. Computer labs are also available on campus. Marketing Major
The major in Marketing requires 12 credit hours in addition to the Core Program. The following nine credit hours must be part of the 12 credit hour requirement: Additional Requirements:
Three credits must be chosen from the following: |
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