Marketing, Entrepreneurship Concentration, BBA

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Degree Requirements for the Majors Program:

Degree candidates must be students in good academic standing who have satisfied all general education and proficiency requirements; earned at least 60 semester credits in Arts and Sciences academic subjects; satisfied all core and major requirements of the Mason School of Business; and earned at least 120 semester hours of academic credits.

The Undergraduate Business Core Program common to all majors is as follows:

Business Core:

BUAD 203 - Principles of Accounting (3)
BUAD 300 - Business Perspectives and Applications (1)
BUAD 311 - Principles of Marketing (3)
BUAD 317 - Organizational Behavior and Management (3)
BUAD 323 - Financial Management (3)
BUAD 330 - Computer Skills for Business (1)
BUAD 343 - Legal Environment of Business (2)
BUAD 350 - Introduction to Process Management and Consulting (3)
BUAD 351 - Operations Technology (1.5)
BUAD 352 - Information Technology (1.5)

Strategy Course*:

Students must also take one of the following strategy courses.

*Students may not apply both BUAD 431 and BUAD 432 towards the 120 hour degree requirement. Students may not apply both BUAD 432 and BUAD 433 towards the 120 hour degree requirement. Students may, however, apply both BUAD 431 and BUAD 433 towards the 120 hour degree requirement. Students completing an Entrepreneurship concentration are required to take BUAD 433 .

Major Computing Requirement:

All students are required to complete BUAD 330 and use computer-based approaches within the curricula of the Mason School of Business. Students are required to submit papers and write-ups using current software applications. Students also are required to use spreadsheets in preparing analyses, and presentation software in preparing presentations. It is required that students acquire a laptop computer and appropriate software. Computer labs are also available on campus.

Marketing Major

The major in Marketing requires 12 credit hours in addition to the Core Program. The following nine credit hours must be part of the 12 credit hour requirement:

Additional Requirements:

Three credits must be chosen from the following:

Concentration in Entrepreneurship

Students wishing to major in Marketing with a concentration in Entrepreneurship must satisfy the requirements for the Marketing major, complete BUAD 433 as the core strategy requirement, and complete an additional six credit hours as specified below.

BUAD 443 - Entrepreneurial Ventures (3)

Additional Requirements:

Three credits must be chosen from the following:

BUAD 419 - Valuation (3)
BUAD 450 - Global Marketing (3) **
BUAD 474 - Negotiation (1.5 or 3)
BUAD 476 - Electronic Commerce (1.5 or 3)
**Students may not count BUAD 450 towards both the Marketing major and the Entrepreneurship concentration.