Marketing, Process Management and Consulting Concentration, BBA

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Degree Requirements for the Majors Program:

Degree candidates must be students in good academic standing who have satisfied all general education and proficiency requirements; earned at least 60 semester credits in Arts and Sciences academic subjects; satisfied all core and major requirements of the Mason School of Business; and earned at least 120 semester hours of academic credits.

The Undergraduate Business Core Program common to all majors is as follows:

Business Core:

BUAD 203 - Principles of Accounting (3)
BUAD 300 - Business Perspectives and Applications (1)
BUAD 311 - Principles of Marketing (3)
BUAD 317 - Organizational Behavior and Management (3)
BUAD 323 - Financial Management (3)
BUAD 330 - Computer Skills for Business (1)
BUAD 343 - Legal Environment of Business (2)
BUAD 350 - Introduction to Process Management and Consulting (3)
BUAD 351 - Operations Management (1.5)
BUAD 352 - Information Technology (1.5)

Strategy Course:

Students must also take one of the following strategy courses.

Students completing an Entrepreneurship concentration are required to take BUAD 433 .

BUAD 432 - Strategic Management (2)
BUAD 433 - Strategies of Entrepreneurship (3)

Major Computing Requirement:

All students are required to complete BUAD 330 and use computer-based approaches within the curricula of the Mason School of Business. Students are required to submit papers and write-ups using current software applications. Students also are required to use spreadsheets in preparing analyses, and presentation software in preparing presentations. It is required that students acquire a laptop computer and appropriate software. Computer labs are also available on campus.

Marketing Major

The major in Marketing requires 12 credit hours in addition to the Core Program. The following nine credit hours must be part of the 12 credit hour requirement:

Additional Requirements:

Three credits must be chosen from the following:

Concentration in Process Management and Consulting

Students wishing to major in Marketing with a concentration in Process Management and Consulting must satisfy the requirements for the Marketing major and take an additional six credit hours in Process Management and Consulting to be chosen from the following. These six credit hours must include BUAD 431 or BUAD 468 . However, students may not apply both BUAD 431 and BUAD 468 towards the 120 hour degree requirement.

BUAD 431 - Strategic Analysis and Consulting (3)
BUAD 437 - Change Management and Organizational Transformation (3)
BUAD 459 - Lean Processes (1.5)
BUAD 461 - Six Sigma (1.5)
BUAD 465 - Managing Supply Chains in a Digital Economy (1.5)
BUAD 466 - Developing Business Intelligence (3)
BUAD 467 - Advanced Data Management and Modeling (1.5)
BUAD 468 - Analytical Tools for Consulting (3)
BUAD 469 - Visual Basic for Business (1.5 or 3)
BUAD 474 - Negotiation (1.5 or 3)
BUAD 476 - Electronic Commerce (1.5 or 3)
BUAD 480 - Sustainability/Green Supply Chain (1.5 or 3)
BUAD 481 - Service Quality and Marketing (1.5)
BUAD 482 - Project Management (1.5)