Required Credit Hours: 18

Core Requirements:

• BUAD 203 - Principles of Accounting (3)
• BUAD 311 - Principles of Marketing (3)
• BUAD 446 - Consumer Behavior (3)
• BUAD 448 - Marketing Strategy (3)
• BUAD 452 - Marketing Research (3)

Electives:

(choose 3 hours)

• BUAD 442 - The Psychology of Decision Making (3)
• BUAD 447 - Customer Experience Management (3)
• BUAD 450 - Global Marketing (3)
• BUAD 454 - Retailing/E-tailing (3)
• BUAD 456 - Advertising and Marketing Communications (3)