Apr 30, 2024  
2014 - 2015 Undergraduate Catalog 
    
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2014 - 2015 Undergraduate Catalog [ARCHIVED CATALOG]

BUAD 311 - Principles of Marketing

Fall and Spring (3) Szykman, Williams, Staff Prerequisite(s): ECON 101  and ECON 102 , or consent of the instructor.

A study of the role of marketing in business and the economy. Emphasis is on the examination of functions, institutions and policies.