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THEA 336 - African American Theatre History I
Fall (3) A. Green (GER 4A)
This course will examine African-American dramatic literature and performance from its origins in indigenous African theatre through significant periods that conclude with the Civil Rights Movement. (Cross listed with AFST 336 )
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THEA 337 - African American Theatre History II
Fall (3) A. Green (GER 4A)
This course will examine African-American dramatic literature and performance beginning with the Black Arts Movement through significant periods that conclude with contemporary manifestations. (Cross listed with AFST 337 )
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THEA 340 - Acting Asian American: The Performance of Identity
Fall or Spring (3) Tanglao-Aguas (GER 4C, 6)
Beginning actor training for students who will perform from scripts dramatizing the Asian American community. Scene study involves research and analysis of the script’s socio-historical background. The scripts may cover themes such as immigration, colonialism, discriminatory laws, gender stereotypes and hyper-sexualization, the fetish and sex trade, the Japanese American internment, the farm-workers labor movement, the Vietnam War, and Terrorism. Graded course work includes monologue and scene work, analytical and reflective essays, and a public performance celebrating Asian Pacific American Heritage.
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THEA 350 - Introduction to Physical Theatre
Spring (3) Gavaler, Wiley Prerequisite(s): Previous theatre and dance performance course work and permission of the instructors
Provides students with an opportunity to develop sensitivity, intelligence, and strength through practice in Contact Improvisation and exposure to other physical theatre techniques. Students will learn to use compositional tools, develop physically-inspired characters, and interact with environmental elements through performer-created projects. (Cross listed with DANC 350 )
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THEA 355 - Theatre Photography
Spring (3) Holliday (GER 6)
Theory, history, and techniques of photography as applied to the needs of theatrical production. Emphasis will be placed on close-ups and medium shots in available light, and full stage compositions under theatrical lighting. Students must supply their own digital cameras, which must be able to function in manual mode.
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THEA 360 - Musical Theatre Performance
Fall (2) G. Green Prerequisite(s): Instructor Permission
Course work concentrates on performance aspects of standard and more obscure musical theatre repertoire, culminating in a public performance such as the annual William and Mary Theatre Homecoming Gala and/or a musical review or musical entertainment at the end of the semester. This allows students to approach their work with the objective of going outside of the comfort of the classroom and into the public eye, with continued emphasis on acting/singing assimilation. A solid background in singing and acting is encouraged. May be repeated for credit, as repertoire is different each semester
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* THEA 380 - Practicum in Theatre
Fall and Spring (1) Gavaler Prerequisite(s): THEA 206 for makeup assignments, THEA 300 for assistant design assignments, THEA 201 for acting assignments, THEA 203 for scene painting assignments, THEA 205 for technical production assignments, THEA 307 for costume patterning and construction, THEA 213 for lighting, THEA 320 for theatre administration, and THEA 328 or THEA 329 for dramaturgy assignments
Substantive participation in a major production sponsored by the department and supervised by faculty. The objective is to apply theoretical knowledge to practical in-depth experience. The course may be repeated twice for credit, but work must be in different production areas each time. Permission of the supervising faculty member is required.
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* THEA 381 - Intermediate Practicum in Theatre
Fall or Spring (1-2) Gavaler Prerequisite(s): THEA 380 in the same production area. More intensive work in an area of production where a THEA 380 course has been completed.
The course may be repeated twice for credit, but work must be in different production areas each time. Permission of the supervising faculty member is required.
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* THEA 401 - Advanced Acting
Spring (3) Wiley Prerequisite(s): THEA 302
Through research and the preparation of scenes, students will develop techniques for acting in period and nonrealistic plays. Students are urged to allow one semester between acting classes in order to apply theories and training in productions sponsored by the department. An audition might be required for enrollment. Note: Details available in the departmental office.
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* THEA 407 - Direction
Fall and Spring (3) Owens Prerequisite(s): THEA 152 or THEA 200 , THEA 201 , THEA 328 or THEA 329 , and permission of instructor
Study and practice in the principles of play analysis, play selection, casting, rehearsal techniques and performance. Special emphasis is placed upon the direction of a one-act play for a studio theatre production.
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THEA 410 - Theatre and Society in 20th-Century America
Fall or Spring (3) Palmer Prerequisite(s): THEA 200 or THEA 152 or consent of instructor
A lecture-discussion course on the significant theatrical formations of the century, including African-American, feminist and commercial musical comedy theatres, with an emphasis on the changing relations among performances and social-political contexts.
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THEA 410W - Theatre and Society in 20th-Century America
Fall or Spring (3) Palmer Prerequisite(s): THEA 200 or THEA 152 or consent of instructor
A lecture-discussion course on the significant theatrical formations of the century, including African-American, feminist and commercial musical comedy theatres, with an emphasis on the changing relations among performances and social-political contexts.
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* THEA 411 - Independent Studies in Theatre
Fall and Spring (1-3) Gavaler
Independent study on a special problem for the advanced student, arranged on an individual basis with credit according to work done. Course may be repeated for credit
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THEA 415 - Shakespeare’s Renaissance Theatre
Fall or Spring (3) Wolf
This course is concerned with the drama produced in England by Shakespeare and his major contemporaries. Study will seek to foster an historical and theoretical understanding of developments in the theatre of the period and a critical approach to texts.
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* THEA 417 - Advanced Playwriting
Fall or Spring (3) Tanglao-Aguas, Wolf Prerequisite(s): THEA 317 , consent of instructor
Advanced study of form and content in dramatic writing, accomplished by readings of dramatic theories and plays from diverse genres and media. Students will have composed a full-length script by the end of the course.
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* THEA 460 - Topics in Theatre Production and Performance
Fall or Spring (1-3) Staff
Readings, writings, discussions, and practice in an area of theatrical production or performance. Area of study will vary each time the course is offered. Course may be repeated for credit
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THEA 461 - Topics in Theatre History, Theory and Criticism
Fall or Spring (3) Staff Prerequisite(s): THEA 328 and THEA 329 or consent of instructor
Readings, writings and discussion on a focused period of theatre history or on an aspect of Dramatic Theory and Criticism. Area of study will vary each time the course is offered. Course may be repeated for credit
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THEA 461W - Topics in Theatre History, Theory and Criticism
Fall or Spring (3) Staff Prerequisite(s): THEA 328 and THEA 329 or consent of instructor
Readings, writings and discussion on a focused period of theatre history or on an aspect of Dramatic Theory and Criticism. Area of study will vary each time the course is offered. Course may be repeated for credit
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* THEA 479 - Performance Seminar
Fall and Spring (1-3) G. Green Prerequisite(s): THEA 200 or THEA 152W and THEA 201 and THEA 302 , or THEA 200 or THEA 152W and THEA 201 and THEA 407 , or consent of instructor
A more advanced course for the student who is primarily interested in musical theatre performance. Fall semester classes concentrate on a performance for the William and Mary Theatre Homecoming Gala, and a public workshop production of a chamber-sized contemporary musical theatre piece with full orchestra each Spring semester. Students have the opportunity to build fully developed characters through a full length performance piece and continue assimilating song as the extension of dialogue. May be repeated for credit, as repertoire is different each semester
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* THEA 480 - Advanced Practicum in Theatre
Fall and Spring (2) Gavaler
Students will undertake a major responsibility such as designing scenery, lighting, or costumes, stage managing, serving as assistant director, or acting in a substantive role in a production sponsored by the department and supervised by the faculty. Note: See the department office for details. Course may be repeated for credit
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THEA 481 - Dramatic and Theatrical Theory
Fall or Spring (3) Staff Prerequisite(s): Two courses from THEA 201 , THEA 317 , THEA 328 , and THEA 329 , or consent of instructor
A survey of the major theories of theatre and drama from Aristotle to the present, with an emphasis on the relationship between theory and theatrical performance.
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† THEA 495 - Honors in Theatre
Fall or Spring (3) Staff
Eligible theatre majors a) submit an application for admission to the program in their junior year, b) write an Honors thesis by April 15 of their senior year detailing their scholarly investigation of a selected subject or presenting their ideas on a creative project and c) take a comprehensive oral examination. Consult the chair for eligibility, admission and continuance requirements.
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† THEA 496 - Honors in Theatre
Fall or Spring (3) Staff
Eligible theatre majors a) submit an application for admission to the program in their junior year, b) write an Honors thesis by April 15 of their senior year detailing their scholarly investigation of a selected subject or presenting their ideas on a creative project and c) take a comprehensive oral examination. Consult the chair for eligibility, admission and continuance requirements.
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† THEA 498 - Theatre Internship
Fall or Spring (3) Staff
Qualified students with appropriate course work, usually after their junior year, may receive credit for a structured learning experience in a professional-quality theatre which provides an opportunity to apply and to expand knowledge under expert supervision. This internship must be approved in advance by the theatre faculty; monitored and evaluated by a faculty member. Guidelines available in the department office. Course may be repeated for credit
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Mason School of Business Administration |
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BUAD 150 - Freshman Seminar: Topics in Business
Fall or Spring (3) Bryce
A discussion intensive seminar designed for first-year students that explore a specific topic within the business disciplines. Topical contents of seminars vary.
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BUAD 203 - Principles of Accounting
Fall and Spring (3) Dafashy, Geary, Hinchliffe, K. Smith, Staff Prerequisite(s): Required for admission to Business Majors Program
A study of the use and preparation of financial information and the accounting system as an interpretative tool to communicate information about a variety of economic events to both internal and external users. Topics covered include the preparation and interpretation of financial statements for external users as well as managerial uses of accounting data, cost analysis, budgeting and performance evaluation.
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BUAD 231 - Statistics
Fall and Spring (3) Boone, Guerrero
Basic concepts of statistical analysis within a business environment. Attention is given to solution methods via use of the computer.
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BUAD 300 - Business Perspectives and Applications
Fall and Spring (1) Staff Prerequisite(s): Admission to Business Majors Program
This course complements the core courses in the BBA Program by integrating business disciplines, ethical considerations, and business communications. The course includes business simulations, team interaction, and presentation skills. Graded The course is graded pass/fail and is completed the first semester as a Business Major
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BUAD 301 - Financial Reporting and Analysis
Fall and Spring (3) Stump, White Prerequisite(s): BUAD 203 or the equivalent
This course focuses on the financial reporting environment: evaluating the quality of the reported information, analyzing reporting choices, and assessing the role of financial information in resource allocation decisions. Topics traditionally included in intermediate accounting are covered by analyzing key business transactions on the financial statements and measures of performance evaluations such as profitability, competitiveness, and leverage. This course is designed to be taken as either a one-semester course or as part of a two-semester sequence with BUAD 302 .
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BUAD 302 - Advanced Financial Reporting and Analysis
Fall or Spring (3) Picconi Prerequisite(s): BUAD 301 or consent of the instructor
This course focuses on an advanced study of topics in financial reporting that are traditionally considered in intermediate accounting. Reporting issues related to topics such as pensions, stock options, and deferred taxes are considered with reference to original source materials and accounting research.
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BUAD 303 - Strategic Cost Management
Fall or Spring (3) Geary Prerequisite(s): BUAD 203 or the equivalent
Applications of cost analysis to inventory valuation and income determination and planning and control of routine operations and non-routine decisions. This course emphasizes the relevance of cost concepts to modern decision tools. Substantial use of problems and cases.
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BUAD 311 - Principles of Marketing
Fall and Spring (3) Szykman, Williams, Staff Prerequisite(s): ECON 101 and ECON 102 , or consent of the instructor.
A study of the role of marketing in business and the economy. Emphasis is on the examination of functions, institutions and policies.
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BUAD 317 - Organizational Behavior and Management
Fall and Spring (3) Carboni, Long, Staff
This course develops the ability to recognize and manage human and behavioral factors in work settings. Topics include: individual differences, group dynamics, motivation, and an introduction to organizational structure and leadership.
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BUAD 323 - Financial Management
Fall and Spring (3) Cici, Guthrie-Sokolowsky, Rosenfeld Prerequisite(s): BUAD 203 and BUAD 231 or equivalents
An examination of the finance function in the firm. Topics include the theory and practice of valuation, current and long term financing, working capital management, capital budgeting and multinational finance.
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BUAD 324 - Money and Debt Markets
Fall and Spring (3) Agnew, Merrick Prerequisite(s): BUAD 323
An examination of the operation and importance of global money and debt markets including market characteristics, regulation, international differences, international interest and exchange rate behavior, bond analysis and valuation, and risk management with interest rate and currency options and futures.
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BUAD 325 - Equity Markets and Portfolio Management
Fall and Spring (3) Atanasov, Haltiner Prerequisite(s): BUAD 323
An examination of the operation and importance of global equity markets including market characteristics, regulation, international differences, investor behavior, portfolio theory and capital asset pricing, asset allocation, security analysis, mutual funds, performance measurement, and equity options and futures.
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BUAD 328 - Management Control Systems
Fall or Spring (3) Staff Prerequisite(s): BUAD 203 or the equivalent.
An examination of the interrelationships between financial information flows and behavior in organizations. Cases and readings introduce management control processes in responsibility centers. Topics include goal formulation; performance measurement, reporting and evaluation; systems of reward and punishment.
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BUAD 330 - Computer Skills for Business
Fall and Spring (1) Boone, Staff
This course is designed to complement functional courses in the Business Core Program by providing instruction in the use of application software. Typically the course will cover presentation software, spreadsheets, and database application. Graded This course is graded pass/fail
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BUAD 342 - Commercial Law and Business Organizations
Fall or Spring (3) Staff
A study of the law of business organizations, their activities and management. Substantive areas of law covered include: partnerships, corporations; securities, mergers and acquisitions; commercial paper and secured transactions; real and personal property; bailments, antitrust law and creditors’ rights.
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BUAD 343 - Legal Environment of Business
Fall and Spring (2) Stauffer
An introduction to the law and the legal process. Substantive areas of law covered include: contracts, sales of goods and product liability; business torts and environmental law; bankruptcy and international law
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BUAD 350 - Introduction to Process Management and Consulting
Fall and Spring (3) Blossom Prerequisite(s): a computer skills course or the equivalent and BUAD 231 or the equivalent
The theme of this course is “business process excellence.” This course considers business processes at the strategic level of the firm, at the tactical level, and in day-to-day operations. The course shows how viewing “things that get done” as processes is an effective mindset and it describes the key operations management and information technology tools required for executing processes competently.
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BUAD 351 - Operations Management
Fall or Spring (1.5) Johnson-Hall Prerequisite(s): BUAD 350
This course focuses on operations knowledge essential to successful management. Topics include basic tools for supply chain management, managing quality of products and services, minimizing the effects of uncertainty in supply and demand, and operations topics of current interest.
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BUAD 352 - Information Technology
Fall or Spring (1.5) Murray Prerequisite(s): BUAD 350
This course focuses on core technologies and management practices essential for competitive leadership in the digital world. Topics change from year to year due to the rapid pace of technological innovation, but certain baseline themes are always relevant. Examples include advances in business intelligence tools, the semantic web and electronic commerce, data and text mining, and the increasing use of artificial intelligence tools as the basis for innovative business solutions. Data security and privacy, ethical issues in the collection and use of information, and sustainability are also enduring themes.
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BUAD 401 - Advanced Accounting
Fall or Spring (3) Foster Prerequisite(s): BUAD 301 or consent of the instructor
A study of consolidated statements, partnership accounting for special arrangements, fiduciary accounting and fund accounting.
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BUAD 404 - Auditing and Internal Controls
Fall or Spring (3) Diaz Prerequisite(s): BUAD 301 or consent of the instructor
Application of technology, modeling, statistics and other auditing procedures within the framework of generally accepted auditing standards. Reporting, ethics, international practices and case applications are emphasized.
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BUAD 405 - Federal Taxation
Fall (3) J. Smith Prerequisite(s): BUAD 203 or the equivalent
An analysis of the federal income tax laws. Development of conceptual awareness of federal income tax structure and tax planning, and gaining ability to determine solutions to problems confronting the individual taxpayer.
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BUAD 406 - Advanced Federal Taxation
Fall or Spring (3) J. Smith Prerequisite(s): BUAD 405
An analysis of the federal income tax laws for partnerships, corporations and tax-exempt entities. Introduction to estate and gift taxation and to tax research. Tax planning is emphasized.
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BUAD 408 - Tax Compliance, Tax Research, and Tax Planning
Fall (3) J. Smith Prerequisite(s): Senior Accounting major or minor; BUAD 405 or to be enrolled concurrently
This course provides for the development of the ability of the students to perform sophisticated tax research and analysis as the foundation for tax compliance and for minimizing the tax liability through tax planning for the following tax entities: individual, sole proprietorship, general partnership, limited partnership, LLC, S corporation, C corporation, and exempt entities.
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BUAD 410 - International Business Management
Fall or Spring (3) Allred Prerequisite(s): BUAD 203 , BUAD 311 , and BUAD 350 ; or consent of instructor
A study of the fundamental principles and basic concepts applicable to managing in the international business environment. This course covers the nature of international markets, global trade, investment and financial exchange, and the operations of international business functions, with a strong emphasis on the strategy and structure of international business.
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BUAD 412 - Global Business Analysis
Fall or Spring (3) Rahtz Prerequisite(s): Consent of Instructor.
This course focuses on the analysis of the business environment, culture, and peoples of a global region. Students will be exposed to a wide variety of intelligence gathering methods to aid them in analyzing information related to the designated region. International business trends, developments, national economic and cultural differences will be examined. This course may be repeated one time
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BUAD 413 - Global Business Immersion
Fall or Spring (1-3) McCoy, Rahtz Prerequisite(s): BUAD 412 or consent of instructor. This course may be repeated one time
This course encompasses an on-site immersion experience in a designated global region. During the on-site portion of the course particular emphasis will be placed on maximizing the immersion experience with a variety of activities such as: visiting businesses and governmental agencies, meetings and seminars with academic organizations, study tours to important cultural sites, and other opportunities for experiential learning.
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BUAD 414 - Global Strategic Management
Fall or Spring (3) Allred Prerequisite(s): BUAD 311 , BUAD 323 , BUAD 350 and Senior Standing.
This course will expose students to global issues that influence the competitive behavior and performance of firms. Students will build skills for conducting strategic analysis in a variety of industry and competitive situations in the global economy. By the end of the course, students will be able to apply a general manager’s strategic perspective to the resolution of major business problems, with the goal of improving organizational performance.
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BUAD 417 - International Finance
Fall or Spring (3) Boschen, Hewitt Prerequisite(s): ECON 101 , ECON 102 , or the equivalents
A study of the foreign exchange markets, the relation between Interest rates and exchange rates, and the current international monetary system. Specific course topics include borrowing and lending opportunities in international financial markets, international trade finance, the management of risks associated with exchange rate fluctuations, the analysis of currency crises, and the assessment of sovereign risk.
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BUAD 419 - Valuation
Fall or Spring (3) Cici Prerequisite(s): BUAD 323
A study of enterprise valuation both from an academic and industry perspective. Topics include an analysis and application of multiple valuation approaches and an exploration of differences in valuation approaches for public, private, and distressed firms. The goal is to develop insight into how financial managers can create value for their shareholders, understand other value drivers, and learn how to incorporate them in the enterprise valuation process.
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BUAD 420 - Financial History
Fll or Spring (3) Merrick
A study of the evolution of financing arrangements, financial risk, current institutions, government policies, and the forces driving booms, busts, and financial panics. The course begins with an eclectic survey of the financial record, highlighting relevant financial theory as well as history. The final part of the course highlights the role of history in helping to shape current debate on the appropriate policy responses to macro-financial problems.
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BUAD 421 - Student Managed Investment Fund
Fall and Spring (3) Cici, Haltiner Prerequisite(s): BUAD 323 and instructor permission
The purpose of this course is to provide portfolio management and security analysis experience through the management of the Mason School Student Managed Investment Fund (SMIF). Students select companies from an S&P stock universe, do research on their business model and competitive environment, make forecasts of future financial performance and perform valuation analyses, write an investment report and present orally a recommendation to their colleagues and faculty for inclusion in a real endowment portfolio of common stocks. This course may be repeated one time
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BUAD 423 - Corporate Financial Strategy
Fall or Spring (3) Bryce Prerequisite(s): BUAD 323
Advanced topics in the theory and practice of financial decision-making. Cases and readings are used to examine the tools and techniques of financial strategy formulation and implementation under various environmental settings.
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BUAD 431 - Strategic Analysis and Consulting
Fall or Spring (3) McCoy Prerequisite(s): Junior standing. Students may not be concurrently enrolled in BUAD 431 and BUAD 300
The course will focus on the process of analysis and consulting. Students will engage with a variety of tools for data collection, information gathering, interviewing, and the evaluation of hard and soft data sources. Students will develop an appreciation for the multiple moving parts in a consulting assignment through a case competition and an engagement for a specific organization. Students may not receive credit for both BUAD 431 and BUAD 432 , but they may receive credit for both BUAD 431 and BUAD 433 .
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BUAD 432 - Strategic Management
Fall (2) Williams Prerequisite(s): BUAD 311 , BUAD 317 , BUAD 323 , BUAD 350 . Senior standing in the Mason School of Business
The establishment of company-wide objectives and the subordinate plans and controls to accomplish them. This course integrates and builds upon the business administration body of knowledge to develop decision-making ability at the policy-making level of administration. Students may not receive credit for both BUAD 432 and BUAD 431 . Students may not receive credit for both BUAD 432 and BUAD 433 .
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BUAD 433 - Strategies of Entrepreneurship
Fall or Spring (3) Williams Prerequisite(s): BUAD 311 , BUAD 317 , BUAD 323 , BUAD 350 , and Senior standing in the Mason School of Business; or consent of the instructor
Strategies of Entrepreneurship emphasizes entrepreneurial strategy issues of concern to entrepreneurs, business owners, and innovators responsible for new or smaller enterprises, family businesses, technology based start-ups or franchises, or those seeking to strategically transform existing businesses. Students will focus on entrepreneurial opportunities, creativity, sources for start-up ideas, and the special challenges of starting a new venture, or changing an existing one. This course fulfills the core strategy requirement. Students may not receive credit for both BUAD 432 and BUAD 433, but they may receive credit for both BUAD 433 and BUAD 431 .
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BUAD 434 - Management of Financial Institutions
Fall or Spring (3) Staff Prerequisite(s): BUAD 323
A study of the management of financial institutions, with particular emphasis on depository institutions. The basic themes of the course are as-set/liability management, including spread management; capital adequacy; and liquidity requirements.
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BUAD 435 - Teams: Design, Selection, and Development
Fall or Spring (3) Staff Prerequisite(s): BUAD 317 or equivalent
This course is designed to develop the knowledge and skills to enable students to improve the performance of most teams. Working in teams has become the norm in most organizations, yet most people have many misconceptions about what makes groups effective. Groups can be exhilarating or maddening. This course will cover work in a variety of teams including: project teams, self-directed teams, research teams, consulting teams, and multinational teams. Topics include: team design, principles of selection, team performance management and rewards, managing transnational teams, and team facilitation.
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BUAD 436 - Business and Society
Fall or Spring (3) Staff Prerequisite(s): Junior standing
This course explores the complex relationship between business and the wider social context in which it operates and the challenges leaders face in balancing their economic, ethical, legal, and citizenship responsibilities to their various stakeholders. In this era of ‘globalization’ corporations may be as large as nations in terms of economic and social impact. Topics Include: corporate social responsibility, and citizenship, ecological and natural resource concerns, business-government relations, technological change, public relations, and corporate governance.
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BUAD 437 - Change Management and Organizational Transformation
Fall and Spring (3) Sims Prereq/Corequisite(s): BUAD 317 or consent of the instructor
The course will focus on effective process design, change management, and transforming the organization through changes in process, people, and technology. Topics will include stakeholder analysis, goal/strategy alignment, generating buy-in, effectively informating processes, performance measurement and incentives.
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BUAD 438 - Leadership
Fall or Spring (3) Carboni Prerequisite(s): BUAD 317 . Senior standing
This field-based course is designed to develop the ability to work with and through others in order to make effective contributions as a member of an organization. The course emphasizes developing a leadership orientation, understanding critical leadership issues and developing appropriate leadership skills.
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BUAD 442 - The Psychology of Decision Making
Fall or Spring (3) Staff Prerequisite(s): BUAD 231 or the equivalent and senior standing (GER 3)
An examination and analysis of the cognitive factors that aid or hinder choosing alternative courses of action. The major emphasis will be on psychological processes underlying choice and judgment. Applications to business decisions and policy making will be considered. (Cross listed with PSYC 442 )
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BUAD 443 - Entrepreneurial Ventures
Fall or Spring (3) Ash Prerequisite(s): BUAD 311 , BUAD 323 , BUAD 350 ; or consent of the instructor
Entrepreneurial Ventures focuses on the issues, decisions, and problems faced by entrepreneurial owners and innovators who wish to create and manage new or smaller enterprises, family businesses, technology based enterprises or franchises. Students will develop the knowledge and skill sets relevant for the creation, operation and ultimate success of the venture based on enterprise.
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BUAD 446 - Consumer Behavior
Fall or Spring (3) Olver Prerequisite(s): BUAD 311
The consumer-firm relationship is analyzed through the application of concepts drawn from contemporary behavioral science to concrete business cases and practices. Relevant concepts from the fields of cultural anthropology, sociology and psychology are applied to problems encountered in marketing to various consumer groups.
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BUAD 447 - Customer Experience Management
Fall or Spring (3) Hess Prerequisite(s): BUAD 311
To be competitive in today’s marketplace, service organizations must provide a quality experience for their customers. Customer experience management (CEM) is the process of strategically managing a customer’s entire experience with a company. Specifically, this course identifies the key dimensions on which customer perceptions of service excellence are based, and describes strategies for offering superior customer service. Students will gain a better understanding of how customers evaluate service firms; they will also have a “tool kit” of ideas, measures and techniques to help improve service excellence.
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BUAD 448 - Marketing Strategy
Fall or Spring (3) Edmiston Prerequisite(s): BUAD 311 or consent of the instructor
Managerial techniques in planning and executing marketing programs. Emphasis on decision making related to marketing segmentation, product innovation and positioning, pricing and promotion. Extensive use of cases, readings and a management simulation.
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BUAD 450 - Global Marketing
Fall or Spring (3) Swan Prerequisite(s): BUAD 311
This course includes theories of and justifications for free trade, a study of environments across international markets (including the economic environments, the cultural environments, the political/ regulatory environments, and the physical/geographic environments) and the practice of marketing including global marketing management for large, small and medium sized firms. Topics include globalization, global strategies, international service marketing and marketing in the developing world.
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BUAD 452 - Marketing Research
Fall or Spring (3) Staff Prerequisite(s): BUAD 311 and an introductory course in statistics; or consent of instructor
Introduction to fundamentals of marketing research. Use of research information in marketing decision making. Topics include research design, interrogative techniques, data collection methods, scaling, sampling and alternative methods of data analysis. Students design and execute their own research projects.
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BUAD 453 - Sustainability Inspired Innovation and Design
Fall or Spring (3) Luchs Prerequisite(s): BUAD 311
Many companies are embracing sustainability as the inspitation and impetus for the next wave of product and service innovation. In this course, we will explore the reasons behind this growing interest in sustainability, what sustainability means to consumers, and the opportunities it presents to companies that want to “do well while doing good”. This course will also emphasize the process and outcome of product and service innovation, from creative idea generation to concept evaluation. Specifically, students will gain significant hands-on experience with the tools and techniques of “Design Thinking” in a studio setting, with a focus on developing innovative ideas that promote the principles of sustainability.
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BUAD 454 - Retailing/E-tailing
Fall or Spring (3) Staff Prerequisite(s): BUAD 311 , BUAD 203 or the equivalent.
The course employs a managerial approach to identify, analyze, plan and control traditional Retail and E-tail businesses. While institutional elements are covered, the focus is on developing and executing an effective business strategy. Concepts will be explored which are applicable to both traditional retail environments and to web-based, E-tail business models.
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BUAD 456 - Advertising and Marketing Communications
Fall or Spring (3) Rahtz Prerequisite(s): BUAD 311
A study of the relationship of demand stimulation to business management. Development of an advertising campaign will emphasize the presentation of products to consumers through relevant media. Target market identification, situation analysis, promotional strategy and tactics, and evaluation within budgetary constraints will be stressed.
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BUAD 457 - Creative Problem Solving
Fall or Spring (3) Olver
A study of the processes of creativity and innovation in complex problem-solving, informed by both business and inter-disciplinary approaches. Throughout the course, students engage in a mix of experiential, experimental, and reflective exercises designed to promote integrative and creative problem-solving, with an emphasis on the techniques, frameworks and mindsets that drive innovation in organizations.
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BUAD 459 - Lean Processes
Fall or Spring (1.5) Blossom Prereq/Corequisite(s): BUAD 350 or consent of the instructor
This course focuses on developing lean processes within a variety of operating environments. Tools and strategies leading to improved process management are included.
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BUAD 461 - Six Sigma
Fall or Spring (1.5) Blossom Prereq/Corequisite(s): BUAD 350 ; or consent of the instructor
This course focuses on Six Sigma approaches to process quality and includes emphasis on tools and procedures for implementing Six Sigma strategies within organizations.
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BUAD 465 - Managing Supply Chains in a Digital Economy
Fall or Spring (1.5) Staff Prerequisite(s): BUAD 350
Over the last five years, technology, specifically the WEB, has revolutionized the way firms do business with each other. The usual stumbling blocks of poor information availability: incompatible organizational structures and information systems, and the high cost of collaboration are being “blown to bits” by tailored supply chain initiatives and web-centric software. This course will explore these initiatives and tools that firms are using to manage supply chains and B2B integration.
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BUAD 466 - Developing Business Intelligence
Fall or Spring (3) Abraham Prerequisite(s): BUAD 350 ; or consent of the instructor
The course focuses on the collection, representation and analysis of evidence in support of decision making and process improvement. The course will examine hard and soft measures, criteria for evaluation, and performance measurement.
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BUAD 467 - Advanced Data Management and Modeling
Fall or Spring (1.5) Johnson-Hall
This course emphasizes spreadsheet-based modeling of business problems in a variety of contexts. Topics vary, but will include some combination of the following: data visualization and manipulation, data description, predictive analysis, forecasting, simulation and optimization.
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BUAD 468 - Analytical Tools for Consulting
Fall or Spring (3) Staff Prereq/Corequisite(s): BUAD 350 or consent of the instructor.
The course focuses on the use of information technology tools in supporting the analysis and consulting process. Students will create and analyze models of complex business processes to enable better decision-making. Model-building tools will include computer simulations, data mining, and decision analysis.
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BUAD 469 - Visual Basic for Business
Fall or Spring (1.5 or 3) Staff Prerequisite(s): BUAD 350
An introductory course in practical computer programming using Visual Basic.Net, the leading tool for designing user interfaces and web services. Topics include basic principles of programming and of the Visual Basic.Net language, including the architecture of Windows applications, control structures, arrays, functions, object-oriented programming, Visual Basic.Net class libraries, and event-driven programming. Students will also learn how to make user interfaces friendly and efficient and utilize VB with other software such as Excel. Intended for students with little or no programming experience.
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BUAD 474 - Negotiation
Fall or Spring (1.5 or 3) Stewart
This course introduces students to the art and science of negotiation through the study of well-documented historical negotiations, personal experience with live negotiation exercises, and the study of game theory. Students will focus on understanding the games that underlie most negotiations and developing the analytical tools and techniques required in negotiation.
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BUAD 476 - Electronic Commerce
Fall or Spring (1.5 or 3) Staff Prerequisite(s): BUAD 350
Electronic commerce describes the use of digital connectivity to pursue business objectives, including information technologies such as electronic data interchange, electronic funds transfer, Internet, intranets, extranets, mobile, wireless, and social networking. To remain competitive in the 21st century, firms and the people whom manage them must more fully utilize the opportunities presented by electronic commerce by refining the definitions of markets, relationships with partners and competitors, and the development and delivery of goods and services.
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BUAD 480 - Sustainability/Green Supply Chain
Fall or Spring (1.5 or 3) Boone Prereq/Corequisite(s): BUAD 350 or consent of the instructor.
This course focuses on the development of sustainable supply chains. Students will explore leading-edge initiatives by forward-thinking companies to (re)design and market products, source, manufacture, and eventually distribute them in an environmentally-, ecologically-, and socially- responsible way.
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BUAD 481 - Service Quality and Marketing
Fall or Spring (1.5) Staff Prereq/Corequisite(s): BUAD 350 or consent of the instructor.
This course focuses on performance measurements, quality dimensions, and key processes in the service environment.
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BUAD 482 - Project Management
Fall or Spring (1.5) Staff
This course will focus on the concepts and tools related to the management of projects within organizations. Students will examine all phases of project management including selection, planning, scheduling, control, and termination. Topics include writing project plans, developing work breakdown structures, project scheduling, resource management, earned value analysis, and project risk management.
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BUAD 490 - Independent Study
Fall and Spring (1-3) Staff Prerequisite(s): Obtain permission form from the Undergraduate Business Program in the Mason School of Business
A course designed to accommodate independent study. This course may be repeated for credit
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BUAD 492 - Special Topics
Fall and Spring (0-3) Staff. Prerequisite(s): Consent of the instructor
A course designed for special topics and for special opportunities to utilize the expertise of a faculty member. This course may be repeated for credit
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