Nov 28, 2021  
2019 - 2020 Undergraduate Catalog 
    
2019 - 2020 Undergraduate Catalog [ARCHIVED CATALOG]

BUAD 450 - Global Marketing


Credits: (3)
Prerequisite(s): BUAD 311  
This course includes theories of and justifications for free trade, a study of environments across international markets (including the economic environments, the cultural environments, the political/ regulatory environments, and the physical/geographic environments) and the practice of marketing including global marketing management for large, small and medium sized firms. Topics include globalization, global strategies, international service marketing and marketing in the developing world.