BUAD 5012 - Competing Through Business Analytics

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This intensive course will include a survey of the state-of-the-art in business analytics: A review of companies that have used business analytics for competitive advantage and how they have done it. These topics will be initiated with a panel discussion on the first day of class. This course will teach business acumen and how the field of analytics fits within the context of business. Topics will include subjects such as: understanding balance sheets and income statements, budgets, business metrics as used for performance measurement and incentives, communicating with impact, visualization, the functions of a company; how they interact, and what data they have, and project management techniques. The course will also include: Survey of opportunities for problem solving using business analytics in operations, supply chain, human resources, finance, and marketing, and also an introduction to the tools that are covered in this program.