BUAD 5732 - Data Visualization

(1.5) Prerequisite(s): BUAD 5012

This course introduces principles and techniques for data visualization for business. Effective visuals communicate information to maximize readability, comprehension, and understanding. Information visualization principles are drawn from the fields of statistics, perception, graphic and information design, and data mining. Students will learn visual representation techniques that increase the understanding of complex data and models. Human information processing and encoding of visual and textual information will be discussed in terms of selecting the appropriate method for displaying of appropriate data, both quantitative and qualitative. Topics include charts, tables, graphics, effective presentations, and dashboard design. Cases will be used from a variety of industries.