BUAD 6431 - Digital and Integrated Marketing Communications

(3) Prerequisite(s): BUAD 5401

This course explores the evolving world of integrated marketing communications, with special emphasis on digital media. Students will create an integrated marketing communications plan to effectively promote a selected product to a target market through various media channels. In addition, students will examine how digital media tools can be applied to advance professional products and services as well as their personal brands.