BUAD 6461 - Product Management

(3) Prerequisite(s): BUAD 5401

Product Management is an advanced course that focuses on operational-level marketing analysis, with an emphasis on translating marketing strategies into coherent operating plans. While all marketing functions, there is a strong focus on product decisions and the new product development process in marketing programs. The course also develops quantitative and qualitative analysis of market data as part of the planning and control functions.