BUAD 6471 - Design as Marketing Strategy

(3) Prerequisite(s): BUAD 5401

This course considers the relationship between theories and practice in the two very different realms of strategy and design. The course focuses on analyzing complex information, developing and exploring alternative solutions, and prototyping future innovations and scenarios. Visual and other design techniques and tools are added to the traditional strategic toolbox to bring new insights into new venture strategy, competitive strategy, marketing strategy and tactics, decision sciences, entrepreneurship, business plan writing, and innovation. Personal insights are also a possibility. This course is both a survey of design tools and techniques appropriate to strategy along with an opportunity to apply those appropriate for the project.