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Dec 12, 2024
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2021 - 2022 Graduate Catalog [ARCHIVED CATALOG]
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BUAD 5237 - Residency: “Special Topic”
(1) Prerequisite(s): BUAD 5207 - Renaissance Marketer
The residency is designed:
• To help students better understand and assimilate into the culture of William & Mary and the Mason School.
• To teach content that is best learned in a face-to-face environment (e.g., experiential exercises).
• To allow students to make connections with faculty and each other along with an opportunity to create relationships that will endure beyond the end of the program.
• To introduce cutting-edge ideas and tools in critical topics: Global Marketing, Marketing Communication, Crisis Management, Artificial Intelligence, Pricing, Marketing Simulation, Mission Inspired Innovation, etc.
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