BUAD 5257 - Product Management and New Product Development

(4) Prerequisite(s): BUAD 5207 - Renaissance Marketer

The course will focus on an ability to innovate through several interrelated capabilities: a) the ability to identify unique insights into customers’ needs and motivations, b) the ability to identify and define the best opportunities for innovation given these insights, c) the ability to generate creative product & service solution concepts to exploit these opportunities, and d) the ability to continually learn from customer feedback and to iterate towards products & services that capture a disproportionate market share and/or that create new markets. Course activities will promote the development of each student’s innovation skills and mindset (e.g., design thinking), as well as equip each student to participant on and to lead cross-functional innovation projects.