BUAD 5267 - Market-Driven Innovation Strategy & Management

(4) Prerequisite(s): BUAD 5207 - Renaissance Marketer

This course is focused on innovation tools and techniques appropriate to corporate strategy along with innovation management. Success factors in innovation management include: innovation strategy, innovation process, resources and organization, and innovation culture. Visual design, innovation techniques, and cutting-edge tools are added to the traditional strategic toolbox to bring new insights into innovation management including business model canvas, value proposition canvas, strategy canvas, service blueprinting, corporate identity, branding, and other visual marketing strategy tools.