• Program Description
• Degree Requirements  
• Academic Calendar
• Format
• Fact Sheet/Tuition

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Program Description

The Mason School of Business Online Master of Science in Marketing will transform ambitious professionals into Renaissance Marketers by equipping them with the ambidextrous marketing skills necessary to thrive in today’s dynamic business environment-equipping them to lead teams, understand customers’ needs, create new value for their organizations, and accelerate their careers.

The program blends the best of William & Mary - a Public Ivy education, world-class faculty, small classes, and a global community of peers - with a program designed exclusively for online students. Connect to community that extends far beyond the classroom to grow your network. The online learning environment - which is always accessible through our custom mobile app and online course room - is designed to deliver the flexibility you need to accommodate the other demands of your life.

Students will learn to think strategically about the timeless principles of marketing to win in a dynamic environment.  The core content area of our program are as follows:

• Understand Value: use data analytics to develop customer insights and identify opportunities.
• Create Value: implement the latest in design thinking and innovation techniques to develop and manage products and services.
• Communicate Value: develop integrated marketing communications approaches using the latest techniques for experience planning and digital marketing.
• Lead with Values:  Galvanize teams and marketing organizations around principled innovation that generates value for the customer, the organization, and society.

This emphasis on ambidexterity will teach students to identify new sources of value by managing and gleaning insights from data and human-centered research, create new value through product and service innovation, and communicate value using the latest in digital and integrated marketing communications.

By the end of the program, each student will master the fundamental principles of marketing and will have developed a clear understanding of how to put those principles into practice in today’s unique environment.  They will also gain the personal insight, purpose of mission, and confidence to effectively lead a marketing organization to achieve principled, sustainable success.

Academic Calendar

NOTE: All dates are subject to change.  Please refer to the program website for current calendar dates.

Format

Degree Completion Time - 4 semesters

Credits required for Online MS in Marketing -33

Students are required to have a computer with internet access and a webcam.

Fact Sheet/Tuition

The Online Master of Science in Marketing program is a part-time program comprising 33 credits. The program is designed to be completed in 4 semesters. Students take two 7.5 week classes in the fall, spring and summer semesters.  Eight (4) credit classes and one on-campus residency are required.  Students will complete two foundational non-credit bootcamp courses that can be waived pending approval of prior academic experience.  Classes are asynchronous and are accessible by web or mobile application.

Admissions Requirements:

The Online Admissions Team at the Raymond A. Mason School of Business seeks a special kind of professional to fill the digital classrooms of our Online Master of Science in Marketing program. Intellectually ambitious and unafraid to push boundaries, the students who will thrive in the Online Master of Science in Marketing will redefine the field in the coming years, prepared to thrive by the broad and deep training they receive as Renaissance Marketers.

While successful candidates may come from any professional field, all applicants must have:

• A bachelor’s degree from a regionally accredited college or university
• At least two years of professional work experience with marketing exposure

For more information, please visit the Online Program Admissions website.

Online MSM Tuition & Fees:

Please visit the W&M Student Accounts website for information about Online Master of Science in Marketing tuition and fees.