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Dec 11, 2024
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2018 - 2019 Undergraduate Catalog [ARCHIVED CATALOG]
Business Analytics with Data Science, Marketing Concentration, BBA
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Degree Requirements for the Majors Program:
Degree candidates must be students in good academic standing who have satisfied all general education and proficiency requirements; earned at least 60 semester credits in Arts and Sciences academic subjects; satisfied all core and major requirements of the Mason School of Business; and earned at least 120 semester hours of academic credits.
The Undergraduate Business Core Program common to all majors is as follows: Major Computing Requirement:
All students are required to complete BUAD 330 and use computer-based approaches within the curricula of the Mason School of Business. Students are required to submit papers and write-ups using current software applications. Students also are required to use spreadsheets in preparing analyses, and presentation software in preparing presentations. It is required that students acquire a laptop computer and appropriate software. Computer labs are also available on campus. Business Analytics with Data Science Major
The major in Business Analytics with Data Science requires 12 credit hours in addition to the Core Program. The following nine credit hours must be part of the 12 credit hour requirement:
Additional Requirements
In addition, three credits must be chosen from the following:
Marketing Concentration
Students wishing to complete a concentration in Marketing must satisfy the requirements for the major and complete an additional six credit hours in advanced-level Marketing to be chosen from the following:
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