Marketing, Management and Organizational Leadership Concentration, BBA

Degree Requirements for the Majors Program:

Degree candidates must be students in good academic standing who have satisfied all general education and proficiency requirements; earned at least 60 semester credits in Arts and Sciences academic subjects; satisfied all core and major requirements of the Mason School of Business; and earned at least 120 semester hours of academic credits.

The Undergraduate Business Core Program common to all majors is as follows:

Business Core:

BUAD 203 - Principles of Accounting Credits: (3)
BUAD 300 - Business Perspectives and Applications Credits: (1)
BUAD 311 - Principles of Marketing Credits: (3)
BUAD 317 - Organizational Behavior and Management Credits: (3)
BUAD 323 - Financial Management Credits: (3)
BUAD 330 - Computer Skills for Business Credits: (1)
BUAD 343 - Legal Environment of Business Credits: (2)
BUAD 350 - Introduction to Business Analytics Credits: (3)
BUAD 351 - Operations Management Credits: (1.5)
BUAD 352 - Decision-making through Visualization and Simulation Credits: (1.5)
BUAD 414 - Global Strategic Management Credits: (3)

Major Computing Requirement:

All students are required to complete BUAD 330 and use computer-based approaches within the curricula of the Mason School of Business. Students are required to submit papers and write-ups using current software applications. Students also are required to use spreadsheets in preparing analyses, and presentation software in preparing presentations. It is required that students acquire a laptop computer and appropriate software. Computer labs are also available on campus.

Marketing Major

The major in Marketing requires 12 credit hours in addition to the Core Program. The following three credit hours must be part of the 12 credit hour requirement:

BUAD 452 - Marketing Research Credits: (3)

Additional Requirements

Nine credits must be chosen from the following:

BUAD 446 - Consumer Behavior Credits: (3)
BUAD 448 - Marketing Strategy Credits: (3)
BUAD 451 - Customer Insights for Innovation Credits: (3)
Marketing Elective (3) - See list below

Marketing Electives

BUAD 442 - The Psychology of Decision Making Credits: (3)
BUAD 447 - Customer Experience Management Credits: (3)
BUAD 450 - Global Marketing Credits: (3)
BUAD 453 - Sustainability Inspired Innovation and Design Credits: (3)
BUAD 456 - Advertising and Digital Marketing Credits: (3)

Concentration in Management and Organizational Leadership

Students wishing to major in Marketing with a concentration in Management and Organizational Leadership must satisfy the requirements for the Marketing major and complete an additional six credit hours to be chosen from the following courses:

BUAD 430 - Diversity in the Workplace Credits: (3)
BUAD 433 - Identity, Power, and Profit: Perspectives on DEI Work Credits: (3)
BUAD 435 - Teams: Design, Selection, and Development Credits: (3)
BUAD 437 - Change Management and Organizational Transformation Credits: (3)
BUAD 438 - Leadership Credits: (3)
BUAD 442 - The Psychology of Decision Making Credits: (3) **
**Students may not count BUAD 442 towards both the Marketing major and Management and Organizational Leadership concentration.