2018 - 2019 Undergraduate Catalog [ARCHIVED CATALOG]
Raymond A. Mason School of Business Administration
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Faculty
View the Mason School of Business Administration Faculty.
Mission Statement
The mission of the Mason School of Business of the College of William & Mary is to serve the Commonwealth, the nation, and the global community both by offering high-quality educational programs at the undergraduate, graduate, and professional levels and by creating and communicating new knowledge. We fulfill this mission through:
Building a faculty whose research, teaching, and service influence students, business leaders, policy makers, and other scholars;
Engaging students in innovative educational experiences to nurture creativity, to mentor high ideals, and to accelerate ambitions of leadership that they will imagine the business opportunities of the day and seize them.
The College of William & Mary initiated studies in business administration in 1919. The School of Business was formed in 1968 to administer both the undergraduate and graduate degree programs in business administration. The Mason School of Business was named in November 2005 in honor of alumnus Raymond A. Mason.
The undergraduate degree program normally leads to a Bachelor of Business Administration (BBA). Students who double major in a Business and an Arts and Sciences discipline may choose either as their primary major. Students will receive the degree that corresponds to their primary major (BBA for Business, BA or BS for Arts and Sciences).
Graduate programs lead to a Master of Business Administration (MBA), Master of Accounting (MAcc), or Master of Science in Business Analytics (MSBA). Detailed information about these programs is provided online at http://mason.wm.edu. All programs are accredited by the Association to Advance Collegiate Schools of Business International (AACSB International).
Undergraduate Business Program
The Undergraduate Business Program offers an individualized approach to business education. Each student is challenged to design an Individual Program of Study (IPS) that uniquely addresses their particular goals and interests including post-graduate plans.
Business majors are offered in four areas: Accounting; Business Analytics; Finance; Marketing. To promote breadth of study students may complement their major field of study by electing to pursue a concentration in a second business area. Concentrations are offered in the following ten areas: Accounting; Business Analytics; Consulting; Entrepreneurship; Finance; Innovation and Design; Management and Organizational Leadership; Marketing; Supply Chain Analytics; Sustainability.
The first semester in the Undergraduate Business Program students complete the Integrated Foundation Semester (known informally as “the Block”). Students work in the same teams across classes, and take a cluster of courses including: business analytics, finance, marketing, computer applications, and business perspectives. Teams gain experience in making presentations in several courses in the Block. Ethical issues are addressed in various contexts. In addition, for a week positioned near the end of the semester, student teams participate in a simulation where students integrate the knowledge they have acquired and make a final presentation to business executives. By the end of the semester all students have gained exposure to the majors (Accounting; Business Analytics; Finance; Marketing) offered within the Undergraduate Business Program.
Many students in the Undergraduate Business Program combine their studies in business with a major or a minor in a department outside of the Mason School of Business. We also strongly encourage students to include an internship experience in their Individual Program of Study.
The Mason School of Business believes every student should have an international experience. We have designed our curricula so all majors are able to earn their degree with an “International Emphasis.” Our curricula permit flexibility allowing students to study abroad in the spring of their junior year; however, this goal may conflict with other goals such as a completing a double major or an internship. Students interested in studying abroad should contact the Undergraduate Business Program and the Global Education Office in the Reves Center for International Studies for more information.
Students are encouraged to begin planning their Individual Program of Study in the Business School as soon as they determine that they have an interest in business.
Admission to the Majors Program
The Mason School of Business offers majors in the following four areas: Accounting; Business Analytics; Finance; Marketing. All students who wish to major in Business (whether as a primary or secondary major) must apply for admission to the Mason School of Business.
Our competitive admissions process is designed to identify students who will thrive academically and professionally, and who will contribute to our learning community through their unique background of talents and experiences. Details on our admission process can be found on our program website: http://mason.wm.edu.
To be considered for admission, all prospective business majors must meet the following qualifications prior to the semester of entry into the Business School: junior standing (54 academic credit hours) and completion of the following prerequisite courses: Principles of Microeconomics, Principles of Macroeconomics, Introductory Calculus, Introductory Statistics (must include regression analysis), and Principles of Accounting. Students enrolled at the College of William & Mary should consult the Undergraduate Business Program website (http://mason.wm.edu) to determine which William & Mary courses will satisfy these requirements. Also, Majors are required to have at least a 2.5 GPA at the time of application; however, the admission process is competitive, and meeting the minimum GPA does not guarantee acceptance into the business program.
Transfer students have a separate admissions process and timeline, and should refer to our website for more information (for the purposes of our admissions process, we define transfer students as any student who has completed less than 12 credit hours in residence at William and Mary).
The Undergraduate Business curricula are designed so that most students will begin the core program in the fall semester of their junior year. Thus, students normally apply for admission to the Mason School of Business during the spring semester of their sophomore year for admission in the following fall semester. The Mason School of Business also accepts applications in the fall semester for admission in the following spring semester.
The deadlines for enrolled William & Mary students to apply to the Majors Program are February 1 for fall admission and September 15 for spring admission. Applications received by the deadline will be given preference over all late applications. Late applicants and transfer students should contact the Undergraduate Business Program in the Mason School of Business for additional information. Appeals from students who are denied admission should be directed to the Committee on Admissions, Academic Status and Degrees of the Mason School of Business by contacting the Undergraduate Business Program office.
Students admitted to the Mason School of Business Majors and Minors Programs have priority when enrolling in oversubscribed courses. Students who are not admitted to the Major or Minor Programs are not eligible to declare a major or minor in the Mason School of Business regardless of whether they satisfy the course requirements stated in this catalog.
Committee on Admissions, Academic Status and Degrees
Upon admission to the Mason School of Business, all candidates for the BBA degree come under the jurisdiction of the School’s administration including its Committee on Admissions, Academic Status and Degrees in all matters appropriately pertaining thereto.
Admission to the Minors Program
The Minors Program provides William & Mary students who are not in the Majors Program with an opportunity to gain in depth exposure to a business discipline. The Mason School of Business offers minors in the following areas: Accounting; Business Analytics; Finance; Global Business; Management and Organizational Leadership; Marketing; Supply Chain Analytics. Please see the catalog section on Requirements for the Minors Program for specific details related to course requirements. Students are accepted into a particular Minors Program (e.g. Finance, Marketing) and cannot change the area of emphasis without approval from the Undergraduate Program. If applicable, students in the Minors Program may count up to six hours toward both their major and their Business minor.
Our competitive admissions process is designed to identify students who will thrive academically and professionally, and who will contribute to our learning community through their unique background of talents and experiences. Details on our admissions process can be found on our program website: http://mason.wm.edu.
Applicants to the Minors Program must have a minimum overall GPA of 2.50 at the time of application, have attained junior standing and have satisfied all course prerequisites for the minor prior to the semester of entry in the Business School. Minor disciplines with course prerequisites are as follows:
- Business Analytics - Introductory Statistics
- Finance - Principles of Accounting and Introductory Statistics
- Marketing - Principles of Microeconomics and Principles of Macroeconomics
- Supply Chain Analytics - Introductory Statistics.
The Mason School of Business accepts applications to the Minors Program in the fall and spring semesters. The deadlines for applying to the Minors Program (accounting, business analytics, finance, management and organizational leadership,marketing, and supply chain analytics) February 1 for fall admission and September 15 for spring admission. The deadline for applying to the summer Global Business Minor Program is February 1. Prospective applicants should consult the Undergraduate Business Program in the Mason School of Business for additional information. Applications received by the deadline will be given preference over all late applications. Appeals from students who are denied admission should be directed to the Committee on Admissions, Academic Status and Degrees of the Mason School of Business by contacting the Undergraduate Business Program office.
Students admitted to the Majors Program and the Minors Program have priority when enrolling for oversubscribed courses. Students who are not admitted to the Minors Program are not eligible to declare a minor in the Mason School of Business regardless of whether they satisfy the course requirements stated in this catalog.
Concentrations for Business Majors
The Mason School of Business is committed to an education that is integrated and multidisciplinary. These are important strengths that distinguish our programs. All majors complete an integrated core program that emphasizes exposure to the underlying business disciplines. In addition, many students will find it desirable to pursue a multidisciplinary curriculum that will include advanced study in a business discipline other than their major field. The concentration option is designed for students who wish to complete six to nine credit hours of advanced coursework in a business discipline other than their major field. Concentrations are available in the following ten areas: Accounting; Business Analytics; Consulting; Entrepreneurship; Finance; Innovation and Design Thinking; Management and Organizational Leadership; Marketing; Supply Chain Analytics; Susatinability.
International Emphasis for Business Majors
The Undergraduate Business Program seeks to recognize the achievement of students in the Majors Program who have incorporated in their Individual Program of Study significant international experience. Students fulfilling the requirements set forth below will be described as completing an Individual Program of Study with an International Emphasis. This designation provides recognition for students who seek an international perspective.
The requirements for an International Emphasis include: (1) a course in international business; (2) an elective with an international emphasis that is related to your major or concentration, with a provision for exceptions as noted below; (3) a language and/or culture requirement; and (4) a study abroad experience. These requirements are discussed in detail below:
- You must complete BUAD 410 - International Business Management , BUAD 412 - Global Business Analysis , BUAD 413 - Global Business Immersion , or the equivalent.
- If you are majoring or concentrating in a discipline that offers an international course, you must successfully complete one course that has an international emphasis. In the event that for a particular Individual Program of Study no course with an international emphasis is offered, a student who has a minor may satisfy this requirement by successfully completing an international course in the discipline of the minor. For all other cases, you must seek approval for a course with an international emphasis that is appropriate for your Individual Program of Study.
- You must successfully complete an approved elective that focuses on foreign language or culture. A course offered by the Department of Modern Languages at the College that focuses on commercial applications of a foreign language satisfies this requirement. This requirement is also satisfied by completing six semester hours of credit of language study beyond the 202 level. Other courses must be submitted for approval to the Undergraduate Business Program. No course will be approved unless the focus on language or the focus on culture is fundamental to the design of the course.
- You must successfully complete a minimum of twelve semester hours of credit in a study abroad program(s). Only credits earned in a study abroad program(s) that are transferred back to William & Mary and appear on the official College transcript can be applied to satisfy this requirement. The credits can be earned over one semester or over time in separate study abroad experiences.
Student Honors
Beta Gamma Sigma is the national honorary society which recognizes excellence in academic achievement in schools of business administration. Beta Gamma Sigma was founded in 1907 to encourage and reward scholarship and accomplishment in the field of business studies, to promote advancement of education in the science of business, and to foster principles of honesty and integrity in business practice.
Academic Standing
Students are required to maintain a 2.0 overall grade point average and a 2.0 grade point average in business courses. A student who fails to maintain these standards will be on academic probation within the Mason School of Business. Students on academic probation must attain a 2.0 overall grade point average and a 2.0 business grade point average by the end of the next regular semester. If at the end of the probationary period the student has not met the minimum grade point requirements, the student’s standing will be subject to review by the Committee on Admissions, Academic Status and Degrees of the Mason School of Business for possible dismissal.
Unless specified as pass/fail in the course description, business courses cannot be taken on a pass/fail basis.
Second Major
BBA degree candidates may declare two majors but only one major may be in the business disciplines. A maximum of six credits may be counted towards both majors.
Residency Requirement
Students admitted to the Undergraduate Business Program must complete four semesters as full-time admitted business students. A student may petition the Committee on Admissions, Academic Status and Degrees of the Mason School of Business to waive this residency requirement.
Major Requirements
All students applying for admission to the Majors Program are required to declare one of the following four majors: Accounting; Business Analytics; Finance; Marketing.
Requirements for the Minors Program
The Mason School of Business offers minors in the following areas: Accounting; Business Analystics; Finance; Global Business; Management and Organizational Leadership; Marketing; Supply Chain Analytics. The Minors Program provides students who are not in the Majors Program with an opportunity to gain an in-depth exposure to a business discipline. Business majors are not eligible to declare a minor in the Mason School of Business. Students may count up to two courses toward both their major and a minor.
Elective Courses for Non-Business Students
Students who are not pursuing a formal program in the Mason School of Business may enroll on a space available basis in business classes if the student has satisfied course prerequisites and with permission from the Undergraduate Business Program office. Details can be found on our website: http://mason.wm.edu.
Programs and Course Descriptions
Programs- Accounting, BBA
- Accounting, Business Analytics Concentration, BBA
- Accounting, Consulting Concentration, BBA
- Accounting, Finance Concentration, BBA
- Accounting, Management and Organizational Leadership Concentration, BBA
- Accounting, Marketing Concentration, BBA
- Accounting, Minor
- Accounting, Supply Chain Analytics Concentration, BBA
- Accounting, Sustainability Concentration, BBA
- Business Analytics with Data Science, Accounting Concentration, BBA
- Business Analytics with Data Science, BBA
- Business Analytics with Data Science, Consulting Concentration, BBA
- Business Analytics with Data Science, Finance Concentration, BBA
- Business Analytics with Data Science, Management and Organizational Leadership Concentration, BBA
- Business Analytics with Data Science, Marketing Concentration, BBA
- Business Analytics with Data Science, Supply Chain Analytics Concentration, BBA
- Business Analytics with Data Science, Sustainability Concentration, BBA
- Business Analytics with Supply Chain, Accounting Concentration, BBA
- Business Analytics with Supply Chain, BBA
- Business Analytics with Supply Chain, Business Analytics Concentration, BBA
- Business Analytics with Supply Chain, Consulting Concentration, BBA
- Business Analytics with Supply Chain, Finance Concentration, BBA
- Business Analytics with Supply Chain, Management & Organizational Leadership Concentration, BBA
- Business Analytics with Supply Chain, Marketing Concentration, BBA
- Business Analytics with Supply Chain, Sustainability Concentration, BBA
- Business Analytics, Minor
- Finance, Accounting Concentration, BBA
- Finance, BBA
- Finance, Business Analytics Concentration, BBA
- Finance, Consulting Concentration, BBA
- Finance, Management and Organizational Leadership Concentration, BBA
- Finance, Marketing Concentration, BBA
- Finance, Minor
- Finance, Supply Chain Analytics Concentration, BBA
- Finance, Sustainability Concentration, BBA
- Global Business, Minor
- Management and Organizational Leadership, Minor
- Marketing, Accounting Concentration, BBA
- Marketing, BBA
- Marketing, Business Analytics Concentration, BBA
- Marketing, Consulting Concentration, BBA
- Marketing, Finance Concentration, BBA
- Marketing, Management and Organizational Leadership Concentration, BBA
- Marketing, Minor
- Marketing, Supply Chain Analytics Concentration, BBA
- Marketing, Sustainability Concentration, BBA
- Supply Chain Analytics, Minor
CoursesMason School of Business Administration
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